Customer Relationship Management Marketing Specialist

EXL CRM Marketing Specialist – Fan Engagement Are you passionate about creating experiences that fans love? A leading international sports league is looking for a CRM Marketing Specialist to join our Fan Engagement Marketing team and help us connect with fans around the world. In this role, you’ll own the full CRM lifecycle—from strategy and planning to execution, measurement, and optimization—across email, SMS, and push channels. You’ll turn data, insights, and fan behaviors into campaigns that grow audiences, increase engagement, and drive results. What You’ll Do: • Lead the design and execution of personalized, large-scale CRM campaigns using predictive modeling and machine learning insights. • Own campaign execution from start to finish—audience segmentation, QA, dynamic content, and deployment. • Run A/B and multivariate tests to improve engagement, conversion, and fan lifetime value. • Optimize lifecycle campaigns like onboarding and reactivation using analytics and automation. •...