Data Analyst

The data analyst supports University Communications by managing a high-quality, strategically aligned, and timely data measurement and reporting program. This role manages the collection, integration, and analysis of data across multiple websites, digital channels, and platforms to inform communications strategy and decision-making. The role is responsible for delivering actionable insights, developing reports, and facilitating search engine optimization (SEO) strategies to drive the visibility, engagement, and effectiveness of UNCG communications initiatives. Minimum Qualifications

Bachelor’s degree in communications, marketing, data analytics, or a related field or equivalent combination of education/experience.

Additional Required Certifications, Licensures, and Certificates Preferred Qualifications

Demonstrated experience with Google Analytics, Google Tag Manager, Google Data Studio, and Google Sheets.

Proficiency with digital analytics platforms, email mar...