Data Analyst II

About Felicity Games

Felicity Games is an AI-native game publisher and game-tech platform focused on creating and scaling hybrid-casual and casual mobile games. Founded in 2023, the company partners with studios to launch, optimize, and scale high-performing titles and has already built several notable games (including Seek & Find and Nova Solitaire). Felicity combines a proprietary tech stack and data-driven publishing playbook to accelerate creative-to-scale workflows.

Role Overview

As a Marketing Acquisition Analyst, your mission is to translate marketing spend, creative performance, and user behavioral data into actionable insights and predictive models. You’ll connect campaign execution (UA, creative, channels) to business outcomes (installs, LTV, ROI) using statistical and predictive approaches, supporting growth through data-driven strategy.

What You’ll Do (Key Responsibilities)

● Track and a...