Job Description

Job Description:

A leading AI based analytics and transformation partner is seeking a strategic, data driven Data Analyst to support a major initiative with a top US bank focused on modernizing Personal Loans marketing and operations. This role sits at the center of building automated, intuitive, and insight rich analytics solutions that drive smarter marketing spend, personalized customer engagement, and operational excellence.


What You’ll Do


1. Marketing Analytics & Optimization

  • Build and enhance marketing attribution models (Single Touch and Multi Touch Attribution).
  • Support Marketing Mix Modeling (MMM) to evaluate campaign performance and guide budget allocation.
  • Conduct ROI simulations, scenario planning, and performance forecasting using historical data.

    • 2. Customer & Campaign Personalization

  • Analyze customer journeys and behavioral patterns to inform segmentation stra...

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