Job Description

Job Requirements

About the Role

The Product Manager – Cross Sell is responsible for scaling up the Cross Sell business by implementing strategies to expand existing products, channels, segments, and customer base. The role focuses on delivering banking solutions in a cost-efficient and technology-effective manner. It involves building teams, systems, processes, and a culture conducive to scale and consistent delivery. The Product Manager will collaborate closely with the Retail team, including Product Head, Operations, Sales, IT, Credit, and BIU, to ensure a seamless and fulfilling customer experience, positioning IDFC First as the primary bank for all banking needs.

Key Responsibilities

Primary Responsibilities

  • Guide distribution of Cross Sell ensuring volume scale-up as per the defined targets.
  • Collaborate with the Digital Marketing team to increase customer penetration via digital medium.<...

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