Job Description
Senior Marketing Analyst - Salesforce Data Cloud & Audience Strategy
About the Role
We are seeking a Senior Marketing Analyst with deep expertise in Salesforce Data Cloud and advanced SQL skills to join our Marketing Analytics team within Business Messaging Marketing. This role is critical to building and scaling our audience segmentation capabilities, enabling data-driven marketing campaigns that reach millions of customers. The ideal candidate will be hands-on in building audience signals, creating complex segments in Salesforce Data Cloud, and partnering with data engineers to develop robust data pipelines for marketing reporting and insights.
Key Responsibilities
- Build and maintain audience segments in Salesforce Data Cloud, including signal identification, Calculated Insights (SQL), and activation to SFMC
- Partner with Data Engineers to design and build data pipelines that feed marketing reporting and audience systems
- Develop auto...
About the Role
We are seeking a Senior Marketing Analyst with deep expertise in Salesforce Data Cloud and advanced SQL skills to join our Marketing Analytics team within Business Messaging Marketing. This role is critical to building and scaling our audience segmentation capabilities, enabling data-driven marketing campaigns that reach millions of customers. The ideal candidate will be hands-on in building audience signals, creating complex segments in Salesforce Data Cloud, and partnering with data engineers to develop robust data pipelines for marketing reporting and insights.
Key Responsibilities
- Build and maintain audience segments in Salesforce Data Cloud, including signal identification, Calculated Insights (SQL), and activation to SFMC
- Partner with Data Engineers to design and build data pipelines that feed marketing reporting and audience systems
- Develop auto...
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