Data and Experimentation Lead

The mission:

Join Baubap as Data Lead – Growth & Experimentation and own the end-to-end data and experimentation strategy that enables profitable growth with disciplined unit economics.

This role is a hands-on leadership position, responsible for transforming data into concrete decisions across Acquisition, Retention and Collections, with a clear objective: acquire better customers, reduce loss rate and improve payback.

You will be the single owner of experimentation at Baubap, defining what is tested, how it is measured, which metrics matter, and under what rules an experiment is considered successful or not. This includes designing the experimentation framework, governing its execution, and ensuring results drive real business decisions.

As Baubap scales, success is not defined by growth at any cost, but by faster payback, lower losses and sustainable portfolio quality. This role ensures Growth decisions are grounded in causal evidence, not assumptions ...