Job Description
Job Description
We are looking for a strategic and detail-oriented Business Analyst to join our team supporting the development of a centralized data management hub for digital marketing analytics. This role will work closely with Snowflake Data Engineers and other stakeholders to translate business needs into technical requirements, define KPIs, and ensure data-driven insights are aligned with campaign goals.
Key Responsibilities
- Partner with data engineers and marketing stakeholders to gather and document business requirements for analytics workflows and campaign measurement.
- Define and refine KPIs for digital marketing performance across platforms such as Twitter, LinkedIn, Doximity, Amazon, and Hulu.
- Translate complex data outputs into actionable insights for internal platforms and client-facing reports.
- Create user stories, process maps, and data dictionaries to support development and QA efforts.
- Collaborate on the design and validation of das...
We are looking for a strategic and detail-oriented Business Analyst to join our team supporting the development of a centralized data management hub for digital marketing analytics. This role will work closely with Snowflake Data Engineers and other stakeholders to translate business needs into technical requirements, define KPIs, and ensure data-driven insights are aligned with campaign goals.
Key Responsibilities
- Partner with data engineers and marketing stakeholders to gather and document business requirements for analytics workflows and campaign measurement.
- Define and refine KPIs for digital marketing performance across platforms such as Twitter, LinkedIn, Doximity, Amazon, and Hulu.
- Translate complex data outputs into actionable insights for internal platforms and client-facing reports.
- Create user stories, process maps, and data dictionaries to support development and QA efforts.
- Collaborate on the design and validation of das...
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