Job Description
Role: Data Science Manager – Market Mix Modelling (MMM)
About the Role
We’re hiring a Data Science Manager – MMM to drive next-generation marketing effectiveness analytics for global CPG and consumer brands . This role is built for a hands-on data science leader who enjoys solving complex, real-world business problems using econometrics, causal modeling, and machine learning , while working closely with senior stakeholders.
You’ll own MMM programs end-to-end — from raw data to executive-ready insights — and play a key role in shaping how marketing decisions are made at scale.
What You’ll Do
- Design, build, and deploy Marketing Mix Models from scratch for large-scale CPG clients
- Apply regression, time-series, Bayesian, and causal inference techniques to measure true media impact
- Lead MMM engagements end-to-end: data ingestion, mo...
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