Job Description
About the Company
We are looking for a Senior Data Scientist – MMM to join our growing team.
About the Role
In this role, you will lead and contribute to Marketing Mix Modeling (MMM) and advanced analytics engagements. You will work closely with business stakeholders, translate business challenges into analytical problems, build statistical and machine learning models, and deliver actionable insights to optimize marketing investments and ROI.
Responsibilities
- Lead end-to-end development of Marketing Mix Models (MMM), from data preparation to model building, validation, and business recommendations.
- Design and implement econometric/statistical models (regression, Bayesian methods, time series, hierarchical modeling) to measure and forecast marketing ROI.
- Collaborate with clients and internal stakeholders to understand business objectives, translate them into analytical frameworks, and present insights with clarity.
- Mentor and guide junior team members in ...
We are looking for a Senior Data Scientist – MMM to join our growing team.
About the Role
In this role, you will lead and contribute to Marketing Mix Modeling (MMM) and advanced analytics engagements. You will work closely with business stakeholders, translate business challenges into analytical problems, build statistical and machine learning models, and deliver actionable insights to optimize marketing investments and ROI.
Responsibilities
- Lead end-to-end development of Marketing Mix Models (MMM), from data preparation to model building, validation, and business recommendations.
- Design and implement econometric/statistical models (regression, Bayesian methods, time series, hierarchical modeling) to measure and forecast marketing ROI.
- Collaborate with clients and internal stakeholders to understand business objectives, translate them into analytical frameworks, and present insights with clarity.
- Mentor and guide junior team members in ...
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