Job Description

Description

:

At Regions, the Marketing Channel Delivery Database Administrator provides decision support and direct marketing campaign execution to support marketing needs for the company.

Primary Responsibilities

  • Works with marketing Strategy, DIM (Digital and Integrated Marketing), Technology, Data partners and other operations teams in support of inbound or outbound marketing initiatives (or related marketing data)
  • Implements traditional direct marketing campaigns and customer centric communications including marketing incentives
  • Implements and supports existing, new or changing inbound, real-time marketing interaction strategies and rules which leverage marketing database systems and processes
  • Uses Real-Time Interaction Management applications and/or Campaign Generation file tools (i.e. HCL Unica, Salesforce, Pega) and Structured Query Language (SQL) to create targeted marketing campaign files and deliver the data ...

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