Database Marketing Manager

Job Scope:

• Lead and manage direct offer marketing, including targeted player promotions, segmentation, and personalized incentive delivery.
• Oversee all player communication channels (SMS, email, in-app notifications), ensuring messaging accuracy, timely execution, and consistent quality.
• Manage and develop team members by providing guidance, performance feedback, and ensuring operational excellence in all campaign executions.
• Partner closely with the Analytics team to refine targeting strategies, enhance segmentation models, and drive stronger player engagement and retention.
• Collaborate with Marketing, CRM, and Product teams to design campaigns that grow player acquisition, reactivation, and revenue contribution.
• Monitor, analyze, and report on campaign responses and performance, providing insights and recommendations for continuous improvement.
• Work with IT and Data Engineering teams to ensure accurate da...