Demand Gen Effectiveness Manager

Job Req ID: 54975

Posting Date: 9th February 2026 

Function: Brand & Marketing

Location: London, Birmingham, Manchester, Bristol 

Salary: Competitive with great benefits

Why this job matters

The Demand Gen Effectiveness Manager is central to driving pipeline and business growth by ensuring demand generation activities are strategically planned, executed, and optimised. This role oversees campaign effectiveness, manages key agency and partner relationships, and uses data-driven insights to maximise conversion and ROI. By collaborating across performance and acquisition channels, the manager helps scale growth, supports testing and innovation, and ensures marketing investments deliver measurable results. This position is essential for connecting strategy to execution, enabling the team to achieve ambitious growth targets and deliver value for BT Business.

What you'll be doing

• Plan and execute dem...