Demand Gen Effectiveness Professional

Job Req ID: 54973

Posting Date: 9th February 2026

Function: Brand & Marketing

Location: London, Birmingham, Manchester, Bristol 

Salary: Competitive with great benefits 

Why this job matters

This role is critical to driving the success of BT's growth and performance marketing strategy by ensuring demand generation activities are executed effectively and efficiently. It underpins the delivery of high-quality campaigns that optimise conversion, maximise ROI, and scale pipeline growth. By managing processes, improving operational effectiveness, and reducing waste, the role enables accurate forecasting, better targeting, and seamless campaign execution. Ultimately, it ensures that marketing investments deliver measurable business impact and support BT's overall growth objectives. 

What you'll be doing

• Drive operational effectiveness across demand generation activities to maximise ROI and reduce was...