Demand Generation & Campaign Manager

Job Title: Demand Generation & Campaign Manager

Location: Pune / On-site

Role Overview:

This role is responsible for owning and scaling our demand generation engine, designing high-performing nurture workflows, and managing marketing vendors to support pipeline and revenue growth. You will combine strategy, execution, analytics, and cross-functional collaboration to deliver predictable lead flow and campaign performance.

Key Responsibilities:

1. Demand Generation Strategy & Execution

- Develop and execute ROI-driven demand generation campaigns across digital, email, paid media, webinars, and events.

- Build scalable nurture programs that improve lead quality, accelerate funnel progression, and strengthen conversion rates.

- Partner with Sales/SDR teams to ensure alignment on ICP, lead scoring, qualification criteria, and pipeline impact.

- Own funnel performance (MQL → SQL → Opportunity) with continuous testing and optimization.

2. Campaign Management & Operations

- Plan, launch, and monitor multi-channel campaigns from concept to execution, ensuring timelines and budgets are met.

- Create and maintain campaign documentation, workflows, and automation sequences.

- Use A/B testing and behavioral insights to refine messaging, segmentation, and engagement.

3. Vendor & Agency Management

- Manage external vendors/agencies for paid marketing, creative, content, analytics, and automation.

- Evaluate vendor effectiveness, negotiate contracts, and ensure SLAs, quality benchmarks, and deadlines are consistently met.

- Identify new vendor opportunities that can improve efficiency and campaign performance.

4. Analytics, Reporting & Insights

- Track and analyze campaign performance using tools like HubSpot, GA4, and reporting dashboards.

- Deliver clear, actionable insights to leadership on channel performance, CAC efficiency, funnel health, and ROI.

- Recommend improvements based on data trends and learning loops.

5. Process Improvement & Workflow Optimization

- Build and refine marketing processes to drive operational efficiency, reduce turnaround times, and strengthen cross-team collaboration.

- Introduce automation, standardized templates, and dashboards to improve repeatability and scale.

6. Team Collaboration & Stakeholder Management

- Work closely with Product, Sales, CX, and Content teams to ensure campaigns align with business priorities.

- Contribute to a high-performance culture by sharing best practices, playbooks, and performance learnings.

Key Skills & Qualifications:

- 1–3 years of B2B marketing experience with strong exposure to demand generation and lifecycle marketing.

- Hands-on expertise with marketing automation platforms (HubSpot/Marketo) and CRM systems.

- Strong analytical skills with the ability to interpret data and turn insights into decisions.

- Proven ability to manage external vendors and ensure high-quality output.

- Excellent project management, communication, and cross-functional coordination skills.

- A test-and-learn mindset with experience running experiments to improve performance.

Metrics:

- Consistent increase in qualified pipeline driven by campaigns.

- Improved conversion rates across nurture flows and funnel stages.

- Vendor performance measured against SLA, quality, and cost efficiency.

- On-time, on-budget, high-quality campaign execution.

- Reliable reporting and insights delivered to leadership.

How to Apply:

We want to hear from you! Please submit your resume to with the subject line: "Demand Generation & Campaign Manager"

TestGrid is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees