Job Description
In response to headwinds after significant price growth in core categories, leadership recognized the need for a new approach to brand growth-specifically, shifting focus to selling to light buyers, who represent the majority of Savory category purchasers and often buy across multiple brands. Growth Navigator was created as a decision-making blueprint, featuring the '5 Steps To Smiles' diagnostic framework and science-based Cluster Growth Models, to systematically identify market opportunities and next best actions based on category and consumer maturity.This toolkit enables teams to benchmark performance, develop local playbooks, and apply best practices across markets, ensuring strategies are data-driven, actionable, and tailored to deliver total business growth in International Foods.This analyst will focus on delivering tailored insights for pricing, pack architecture, flavor mix, and occasion-based strategies across consumer cohorts...
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