Deputy General Manager Marketing

Job Title: Deputy General Manager - Marketing

About Catering Collective

At Catering Collective, our vision is simple yet profound — to create memories that last a lifetime.

Banquets and Catering

We craft extraordinary food and beverage experiences through our award-winning brands, including Blue Sea Catering, by curating bespoke menus, designing immersive culinary concepts, and collaborating with renowned international, national, and regional chefs. Every experience is thoughtfully crafted to complement the moment and elevate every occasion into something truly memorable. Our signature venues, Blue Sea Mumbai and Araya Bagh, New Delhi provide iconic settings for celebrations of distinction. Each venue is designed around a unique story and aesthetic, catering to diverse event visions and serviced exclusively by our bespoke catering brands to deliver a seamless, elevated experience. Beyond our owned venues, Catering Collective is empaneled at leading destinations across India and is trusted to cater high-profile events including destination weddings, exclusive social gatherings, and corporate galas, both within India and internationally. At the core of Catering Collective lies an uncompromising passion for food, innovation, and storytelling. We believe every menu should tell a story, every dish should evoke emotion, and every event should be a feast for the senses. Our philosophy is rooted in culinary creativity and continuous exploration drawing inspiration from global trends, reimagining traditional flavours, and designing experiential dining formats that redefine luxury catering. Complementing our culinary excellence is an unwavering commitment to service, with teams that execute every detail flawlessly, ensuring guests feel valued and experiences are elevated through intuitive, thoughtful hospitality. With a legacy of serving industry leaders, celebrities, and global brands, Catering Collective continues to set benchmarks in luxury catering and event experiences. This is where vision meets execution, where celebrations become legacies, and where every guest departs with an unforgettable memory.

Lifeco – Corporate Food Services Arm

Lifeco is the corporate food services arm of Catering Collective, delivering large-scale, technology-enabled dining solutions across food courts, corporate cafeterias, hospitals, and institutional environments in multiple cities. Operating within a robust multi-brand ecosystem, Lifeco brings together in-house concepts, franchise brands, and chef-led collaborations to deliver scale, consistency, innovation, and food safety at every touchpoint. Backed by digital solutions and operational rigor, Lifeco is designed to meet the evolving needs of modern workplaces and institutions while maintaining high standards of quality and efficiency.

Together, Catering & Banquets and Lifeco represent a rare convergence of luxury brand-led hospitality and scalable institutional food services — enabling the organisation to operate seamlessly across premium experiential catering and high-volume corporate dining.

Job Description:

About the Role

Catering Collective is seeking a dynamic, strategic, and creatively driven Head of Marketing to lead brand, digital, and customer engagement initiatives across its premium catering and venue businesses, as well as Lifeco’s food court and institutional dining portfolio.

This is a high-impact leadership role for a modern marketing professional who can seamlessly balance long-term brand building with performance-led execution. The role requires the ability to create and scale in-house flexible brands and power brands, develop scalable food concepts for food courts (with client collaboration where required), drive lead generation for Lifeco’s B2B business, and inspire both in-house teams and agency partners to deliver consistently exceptional outcomes.

Reporting to: Business Heads – Banquets & Catering and Lifeco

Key Responsibilities

1. Brand Strategy & Portfolio Management

• Define and drive brand positioning, personality, and architecture for Banquets & Catering and its portfolio, including Blue Sea Catering, Araya Bagh, and future luxury brands.
• Lead new brand creation initiatives, covering naming, identity development, brand narrative, and go-to-market strategy.
• Ensure a consistent luxury tone, visual language, and brand experience across all touchpoints.
• Define end-to-end customer journeys aligned with each brand’s unique value proposition.
• Create and scale in-house food court brands for Lifeco across cuisines, formats, and price points, based on end-user profiles, age groups, spending power, and client business objectives.
• Define and manage brand architecture for Lifeco’s multi-brand ecosystem (in-house and franchise models).

2. Culinary & Product Integration

• Collaborate closely with culinary, operations, and product teams to bring theme-led menu and dining concepts to life.
• Translate culinary concepts into compelling brand stories, presentations, and client-facing formats that support sales storytelling.
• Champion the guest culinary and service experience as a core brand expression.
• Lead chef collaborations for Lifeco food courts, including partnerships with renowned Indian chefs for curated counters and limited-edition menus.
• Translate chef-led partnerships into scalable, repeatable food court concepts.

3. Content, Campaigns & Communications

• Build brand equity through cohesive content strategies across owned, paid, and earned channels.
• Lead development of campaign narratives, brand experiences, and storytelling platforms.
• Drive a strong social media and influencer strategy to build awareness, recall, and engagement.
• Oversee creation of all marketing collateral including pitch decks, brand films, videos, client presentations, invitations, and PR kits.
• Strategise food court–specific campaigns focused on footfall growth, repeat consumption, and brand discovery.

4. Performance Marketing & Digital Growth

• Own and optimise digital lead generation strategies across SEO, paid media, email marketing, and allied channels.
• Partner with the Digital Marketing Manager and agencies to track lead-generation ROI, conversion metrics, and campaign performance across Banquets & Catering and Lifeco.
• Identify marketing technology requirements and oversee implementation.

5. Sales Enablement & Business Impact

• Work closely with sales leadership to ensure marketing initiatives directly support revenue growth.
• Equip sales teams with pitch decks, case studies, themed menus, curated tasting experiences, and digital sales assets.
• Monitor market feedback and refine strategies based on sales performance and client insights.
• Own annual marketing budgets, ROI tracking, and coordination with finance for spend discipline and measurable outcomes.

6. Networking & Firsthand Consumer Insights

• Participate in industry forums, trade events, showcases, and key events hosted or catered by Catering Collective.
• Build networks across the hospitality, F&B, and real estate ecosystem.
• Leverage firsthand insights to drive consumer-centric brand and campaign decisions.

7. Team Leadership & Cross-Functional Collaboration

• Lead and mentor an 8-member in-house marketing team including the design team.
• Manage external creative, PR, and performance agencies.
• Build strong cross-functional alignment with senior leadership and on-ground teams.
• Foster a high-performance, insight-led, innovation-driven marketing culture.

Qualifications

• 10–15 years of experience in brand and growth marketing within luxury hospitality, premium F&B, luxury lifestyle, or high-end consumer-facing sectors.
• Proven success in launching or repositioning food-centric brands.
• Balanced expertise in brand building and performance marketing.
• Demonstrated leadership of small, high-impact teams and agency ecosystems.
• Strong visual, verbal, and experiential storytelling capability.
• Comfort with budgets, KPIs, marketing technology, and executive-level reporting.