Digital Acquisitions Manager

About Us

Anand Rathi Share and Stock Brokers Limited is a leading financial services company with 30 years of proven market excellence. The company offers a wide range of products and services under broking and distribution of equities, derivatives, commodities and mutual funds. Anand Rathi has a strong presence in India and abroad and serves a diverse client base.

We are now expanding our online business via a digital first offering. We are committed to advance the financial well-being of our customers through transparent and responsible product offerings.

We are seeking a dynamic and results driven individual to join our team as Sr. Manager/Assistant Vice President – Digital Acquisitions (Equity)

Position Overview

As a Sr. Manager/Assistant Vice President – Digital Acquisitions (Equity), you will be responsible for developing, implementing and managing online strategies to promote Digital Acquisition, Activation, Margin Collection, and Referral jointly with a dedicated Marketing Team. You will be focusing on leveraging the technology and internet to reach and engage target audiences and have a target driven approach. You should have a deep understanding of financial services industry and various digital marketing channels.

Key Responsibilities

1) Acquisition Strategy Development

• Create comprehensive marketing strategies that align with Digital Acquisition, Activation, Margin Collection, and Referral
• Identify Target Audiences, analyse market trends and choose the most effective digital channel to reach potential customers
• Have strategies for each of the goals and make necessary changes as per data analysis and feedback
• Overlook performance marketing and social media campaigns with Marketing team. Work on improving website elements to enhance the conversion rates

2) Enabling New Channels for Acquisition

• Identify and launch new Digital Acquisition Channels for like new performance marketing channels, influencer led acquisitions, API partnerships etc
• Drive Account Acquisitions through app, web and mobile first journeys, optimising funnels
• Drive growth levers like whatsapp based onboarding, referral engines, vernacular acquisition and data driven personalisation
• Scale high performing digital growth teams including performance marketing, partnerships, analytics and growth products

3) Reporting & CRM

• Maintain Dashboards of lead funnel tracking, conversions, CPL, CPA, source level performance, etc
• Analyse data to identify bottlenecks and improvement areas in the acquisition journey
• Define key performance indicators (KPIs) related to Feedback & Surveys of various Business Goals and measure the effectiveness
• Continuously share feedback with the Marketing team on leads, accounts and referrals to optimise the campaigns
• Dive into data driven strategies and analysis to leverage acquisition and margin collection
• Work on optimising CRM as per Business needs

4) Client Engagement

• Craft clear and engaging messaging through various communication mediums
• Using feedback and surveys to understand areas of improvement and reiterate the communications based on the feedback.
• Personalised communications strategies depending on the segmentation of clients, prospects and referrals
• Identify cross sell and up sell opportunities via data analysis and develop communications to leverage acquisition and activations
• Co-ordination for conducting Webinars and communication strategies for RSVP, Attendees and conversions
• Keep up to date with the latest advancements in the client engagement trends across the industry

5) Content Creation and Marketing Collaterals

• Overlook the Content and Collaterals designed by the Marketing Team and share constructive feedback
• Innovative ideas to create engaging content and creative as per Business Goals
• This should resonate with the target audience and convey brand’s message
• Continuously research on new market trends across national and international markets and implement in content and creative to achieve an edge over competitors
• Conduct A/B testing on various landing pages and other conversion points

6) Collaboration & Innovation

• Collaborate with Marketing, Sales, Dealing, Product, Research & tech teams to constantly align digital acquisition activities with the overall Business Goals
• Prepare and present reports & data analysis with various stakeholders and constantly work on improvising the results for Acquisitions and Margin Collection
• To enhance digital onboarding process, work closely with Product & Tech teams
• Conduct in-depth market research to identify trends, opportunities, and potential areas for acquisitions in the equity market
• Stay abreast of industry developments, competitor activities, and regulatory changes
• Constantly work on new ideas and execution for getting the first mover advantage

Experience

1) Bachelor’s or a master’s degree in finance, Business, Marketing or a related field. MBA is a plus.

2) Min 5 years of experience in Digital Acquisition, progressively taking more responsibilities. Fostering a collaborative and

innovative environment.

3) Proven track record of developing and implementing digital acquisition strategies and achieving aligned targets

4) Well versed with all the Digital Marketing, Analytical, SEO, social media, Content Marketing, Email Marketing & Paid

Advertising Tools to streamline workflows, analyse performance & make data driven decisions

5) Exposure to Stock Market and all types of financial products/services

6) Executed new ideas and digital marketing strategies in the past with result driven numbers and achieved KPIs

7) Strong understanding for visual aesthetics and design principles ensuring that the design elements are pleasing, cohesive and

aligned with brand identity

8) Understanding of all the technical aspects for website, app and digital marketing tools

Personal Skills

1) Exceptional Verbal, Written Communication and Presentations Skills

2) Should have strong networking & relationship building skills

3) Sound decision-making abilities, especially in high-pressure situations, to drive strategies effectively

4) Organised, high energy, results driven, superior problem-solving skills & high attention to detailing

5) Self-motivated, results-oriented, and able to thrive in a fast-paced, dynamic environment. Should be a self-starter and

proactive target oriented

6) Strategic mind-set with the ability to develop and execute digital marketing plans aligned with organizational goal

7) Ability to adapt to changing market conditions, customer preferences, and internal dynamics to ensure continued success

8) Effective time management skills to handle multiple tasks simultaneously and meet tight deadlines

9) Customer-centric approach, understanding customer needs and aligning marketing strategies to enhance customer

satisfaction

10) Ability to think creatively and propose innovative solutions to drive growth and gain a competitive edge