Digital Analyst

Senior Recruitment Consultant - Analytics, Insight & Product at Harnham

Overview

We are working with a boutique digital agency on a key Adobe Analytics hire.

Responsibilities

• Trend Analysis - building and maintain Tableau dashboards to track metrics changes over time across products, campaigns, and digital channels.
• Provide commentary and context, highlighting performance drivers and opportunities across digital marketing analytics.
• Contribute to personalisation initiatives and digital data integration projects.
• Strategic Input i.e. Spotting opportunities across reporting and insight outputs and suggest new avenues for optimisation or testing.
• Adobe Analytics Expertise - Create and manage segments, funnel views, and path visualisation. Develop and run attribution models, and explain implications clearly to senior marketing stakeholders.
• Act as a bridge between client stakeholders and internal teams, ...