Digital Analytics and Retention Marketing Manager

Job Summary

Key Responsibilities:

1. Marketing Analytics & Insights

Lead analytics efforts using CleverTap and Google Analytics 4 (GA4) to track, measure, and optimize user behavior across app and web.

Deploy GTM tags to track events & parameters for analytics platforms.

Define and implement custom events, parameters, and funnels to capture meaningful user interactions.

Build, maintain, and automate performance dashboards and internal reporting using Looker Studio and other visualization tools.

Translate complex data into actionable business insights and growth opportunities.

2. Digital Marketing Planning & Optimization

Plan, manage, and optimize Google Ads campaigns across search, display, and app channels.

Contribute to the overall digital marketing strategy, balancing performance marketing, CRM, and organic growth initiatives.

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