Digital Analytics - CRM Experimentation

Role: Digital Analytics Manager – CRM Experimentation

Reporting to: Performance Lead

Location: Gurgaon

About Us:

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience.

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Role summary

Own post-launch measurement, insight and scale decisions for CRM pilots and always-on journeys. Verify data integrity, run incrementality analysis, interpret Einstein outputs, and convert winners into standards adopted across markets. Work hand-in-hand with the Salesforce Performance Planner (Q...