Digital Analytics

Required experience:

• 4-6 years of hands-on experience in digital analytics with strong ownership of Adobe Analytics and Adobe Launch.
• Proficient in JavaScript and JQuery would be a plus.
• Proven experience implementing and maintaining analytics tags, variables (eVars/props/events), classifications, and processing rules.
• Proficiency with at least one data visualization tool (Adobe Analytics Workspace, Tableau, Power BI, Looker, or similar) to build automated, stakeholder-friendly dashboards.
• Solid understanding of web/app analytics fundamentals: cookie/ECID behavior, sessionization, UTM governance, funnels, attribution basics.
• Experience working with data layers and debugging tools (e.g., Adobe Experience Platform Debugger, Browser DevTools)
• Excellent communication skills with the ability to turn complex data into simple, actionable narratives

Good to have:

• Experience with Customer Journey Analyt...