Digital Analytics Manager

Overview

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AIA Malaysia Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

About The Role

Are you passionate about numbers and driven by curiosity to uncover opportunities? We are looking for an experienced Digital Analyst who thrives on transforming data into actionable insights. In this role, you will play a key part in shaping customer and agent experiences across B2C and B2B journeys by leveraging analytics, visualization, and storytelling to influence strategic decisions.

Key Responsibilities

• Analyze behavioral patterns to support UX journeys, customer experience (CX), and agent experience (AX).
• Provide business insights from market trends and internal data to identify opportunities for improvement.
• Ensure data accuracy across internal and external sources.
• Advise on the right analyses, processes, and resear...