Digital Analytics Manager

Job Title:Digital Analytics Manager

Job Description:The University of Phoenix, Inc. seeks a Digital Analytics Manager based in Phoenix, AZ to oversee reporting, analyzing, forecasting, reviewing, and interpreting data relating to the organization.

Provide data and insights to help guide digital channel owners to improve and optimize performance. Implement effective website tagging infrastructure for analytics purpose and conduct attribution analysis and evaluations. Ensure accuracy of data, perform regular audits, and work with website development team to improve and refine captured data. Monitor and resolve tracking defects and pixel implementation issues to ensure the accuracy and functionality of website tracking. Create comprehensive analytical presentations for C-suite executives. Conduct in-depth analysis to identify trends, patterns, and opportunities for enhancing website performance. Engage with business stakeholders to understand overall goals/functional objec...