Digital Analytics Manager

Digital Analytics Manager (Contract)
Berkshire - 1 day per week in the office
Retail
£400-£500 per day (outside IR35)

Our retail client is seeking an experienced Digital Analytics Manager to lead their analytics function during a key period of transformation. This role is ideal for someone who combines deep hands‑on technical capability - particularly in GA4 and SQL - with strong leadership experience. You'll oversee a team of up to five analysts and play a crucial role in optimising the digital customer experience across web, product, and omnichannel journeys, including checkout funnels, click‑and‑collect flows, and on‑site behaviour analysis.

Role & Responsibilities

• Lead and mentor a team of up to five digital/product analysts, ensuring high-quality delivery and capability uplift.
• Own end‑to‑end digital analytics strategy across web and product experiences
• Drive actionable insights using GA4 to understand customer behaviour, con...