Job Description

Experience- 6-10 yrs

Location- Pan India


Role Overview

Lead implementation, configuration, and optimization of Tealium iQ, AudienceStream, and EventStream to enable accurate web analytics and activation across digital platforms. Ensure seamless integration with analytics tools like Google Analytics and Adobe Analytics.

Key Responsibilities

  • Implement and configure Tealium iQ TMS: tags, load rules, events, and extensions for web and mobile platforms
  • Manage AudienceStream and Tealium EventStream—design event specifications, data mappings, and activation setups
  • Integrate and validate analytics platforms (Google Analytics, Adobe Analytics, Adobe Campaign), setting up media pixel tags for paid campaigns
  • Strategize and implement universal data layer to standardize tracking across channels
  • Develop custom JavaScript solutions within Tealium for advanced data collection and tag management
  • Use SQL and APIs for data validation and manipulation as needed
  • Conduct QA through staging and production testing to ensure accurate data capture
  • Collaborate with marketing, analytics, and development teams to translate business tracking requirements into technical designs
  • Document tag governance standards, solution architectures, and implementation best practices

Required Skills & Qualifications

  • 5–12 years in web analytics and tag management, with strong hands-on experience in Tealium iQ, AudienceStream, and EventStream
  • Proven track record integrating Tealium with Google Analytics, Adobe Analytics, and digital marketing tags
  • Advanced skills in JavaScript, jQuery, and working with CSS/HTML
  • Experience with SQL, REST APIs, and troubleshooting data pipelines
  • Analytical mindset with strong problem-solving and attention to detail
  • Excellent communication skills and ability to work cross-functionally

Preferred Qualifications

  • Certifications: Tealium, Google Analytics, Adobe Analytics
  • Experience with Adobe Campaign, media pixel ecosystem, and marketing automation
  • Familiarity with agile methodologies and digital analytics frameworks
  • Past engagement with GTM, Adobe Launch, or similar TMS tools

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