Digital Analytics Specialist

Roles and Responsibilities

• Create and maintain a funnel report that will track the journey of the client from awareness to conversion. Classify activities as top, middle or bottom of the funnel and then determine which part of the funnel is posing as a challenge or where opportunities exist.
• Formulate a strategy to track the performance of ongoing digital campaigns across different sources and ensure that indicators are properly attributed to the correct channels or process across different classifications.
• Establish key risk indicators that can be used to alert the organization with possible downturns on the campaign. Establish key performance indicators that will ensure that delivery milestones are achieved. Establish key result indicators that can track the success of digital assets or programs.
• Work with different subject matter experts and stakeholders under the Agile Methodology. In collaboration with the rest of the team, quickly tu...