Digital Analytics Specialist

The Opportunity

We are seeking a detail-oriented and experienced Digital Analytics Specialist who is passionate about data quality, technical implementation, and transforming raw data into actionable insights. This role is critical for ensuring our clients' digital measurement foundations are rock-solid, enabling sophisticated analysis and maximizing return on investment. You will be the technical expert, bridging the gap between marketing strategy and data engineering.

What you'll do

Technical Implementation & Optimization

• Lead the planning, implementation, and optimization of Google Analytics 4 and Google Tag Manager (GTM) for various client websites and applications.
• Develop and execute comprehensive tagging strategies to accurately track user behavior, marketing campaign performance, and conversion events.
• Design, build, and maintain Server-Side Tagging (SST) ...