Digital Brand Strategist

Title: Digital Marketing & Communications Manager

Location: Nehru Place, Delhi NCR

Brand: ICHKAN – Luxury Tableware & Home Décor

CTC: INR 5-8 LPA

About ICHKAN

ICHKAN is a design-forward luxury tableware and home décor brand, rooted in refined Indian aesthetics and craftsmanship, with global quality standards. Our collections blend contemporary sensibilities with timeless Indian design narratives, catering to discerning homes and luxury retail environments.

Role Overview

We are seeking a Marketing & Digital Communications Manager who deeply understands Indian design aesthetics and can translate them into compelling, contemporary brand communication. This role requires both strategic thinking and hands-on execution—from ideation to on-ground content creation.

The ideal candidate is creative, agile, visually sensitive, and comfortable working in a fast-paced luxury brand environment.

Key Responsibilities

Brand & Communication Strategy

• Develop and execute marketing and digital communication strategies aligned with ICHKAN’s luxury positioning.
• Conceptualise fresh, original ideas for campaigns, launches, seasonal stories, and brand narratives.
• Ensure all communication reflects refined Indian aesthetics with global appeal.
• Content Creation & Execution
• Be hands-on with photography and video creation for quick, real-time communication across digital platforms.
• Shoot and create instant content (mobile and professional) for Instagram, website, WhatsApp broadcasts, and campaigns.
• Edit short-form videos, reels, and visual content for timely publishing.

Digital & Social Media

• Plan, manage, and execute content calendars across social platforms (Instagram, Facebook, Pinterest, etc.).
• Oversee daily social communication, including posts, stories, reels, and campaign content.
• Track performance metrics and optimise content based on engagement and reach.

Campaigns & Collaborations

• Execute product launches, festive campaigns, influencer collaborations, and retail promotions.
• Coordinate with designers, photographers, stylists, influencers, and external partners when required.
• Support PR initiatives, events, exhibitions, and retail marketing activities.

Execution-First Mindset

• Take ownership of ideas—from concept to completion—without dependence on large teams.
• Work closely with the founders and internal teams to translate brand vision into communication swiftly and effectively.

Candidate Profile

Must-Have

• Strong understanding and appreciation of Indian design aesthetics, culture, and visual language.
• Proven experience in marketing, digital communication, or brand content (luxury, lifestyle, fashion, or home brands preferred).
• Hands-on experience in photography and video creation for social media.
• Comfort with shooting and creating instant content using mobile devices.
• Strong visual sensibility and storytelling ability.

Preferred

• Experience working with luxury, premium, or design-led brands.
• Familiarity with Instagram-first communication and short-form video content.
• Working knowledge of basic editing tools (Canva, CapCut, InShot, Adobe tools, etc.).
• Ability to work independently in a fast-moving entrepreneurial environment.

What We’re Looking For

• A thinker and a doer—someone who brings ideas to life.
• Detail-oriented, aesthetically driven, and brand-conscious.
• Proactive, adaptable, and excited about building a luxury Indian brand.

Why Join ICHKAN?

• High creative ownership and direct brand impact.
• Opportunity to shape the voice and visual identity of a growing luxury brand.
• Exposure to premium retail, exhibitions, and international collaborations.