Digital Content Optimization Lead

Sony Pictures Networks India is seeking a Assistant Manager Youtube Monetization to join our team. The ideal candidate will be responsible for managing YouTube channels across SPNI’s network, optimizing content strategy and operations, and leveraging analytics to drive growth, engagement, and revenue. The role requires strong analytical skills, deep understanding of YouTube CMS and performance metrics, and collaboration with cross-functional teams to achieve business objectives.

JOB DESCRIPTION

Education: Master's degree

Experience: 4-5 years of experience in content operations, YouTube channel management and data analytics

Key Responsibilities

1. Market Research & Strategy

• Conduct research on content performance across YouTube and other digital platforms to identify content trends and opportunities.
• Formulate the annual YouTube strategy and con...