Job Description
Responsibilities
inputting strategic plans to support promotional activity and product priorities through content on the websites, as well as managing the daily production of the website creative
works closely with the E-commerce Strategy Manager, Creative/Marketing team and Web Operations team to create the best customer experience and optimize site KPIs
Create, develop and maintain all daily, monthly and ad-hoc content briefs that impact the website, serving as the key document for development partners
This includes providing direction on all components of the website layout, promotional hierarchy and details, calls to action, special URLs needed, content images, etc.
Review and approve all site creative and developmental assets with internal partners
Establish efficient and collaborative working relationships with key internal partners (Creative, Brand Strategy, Marketing Ops, Email, Digital Marketing) in order to align on promotional strategy at the daily level across all channels
Work with cross-functional counterparts to align on linking and sequencing strategies
Collaborate with Ecommerce Operations team to review upcoming site cadence, product sequencing and requests for special category creation to support site communication clearly and effectively
Requirements
1-3 years working as a content specialist or strategist in the online space, preferably within the retail environment
Ability to manage multiple projects and processes in a fast-paced, deadline-driven environment
Ability to work independently and take ownership over their part in a process
Proven ability to build relationships to generate alignment and work effectively within a cross-departmental team
Experience with Project Management Tool or similar technology
Knowledge of Content Management Systems and website production processes
Highly flexible and nimble with ability to quickly alter course when necessary
Extremely detail-oriented with ability to review digital experiences proficiently
Benefits
merchandise discount at select KnitWell Group brands
Support for your individual development plus opportunities for career mobility within our family of brands
A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities
Medical, dental, vision insurance & 401(K)
Employee Assistance Program (EAP)
Time off – paid time off & holidays
On-site: This position works on-site at least 4 days per week consistent with the needs of the business at our Lane Bryant office location in Columbus, OH
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inputting strategic plans to support promotional activity and product priorities through content on the websites, as well as managing the daily production of the website creative
works closely with the E-commerce Strategy Manager, Creative/Marketing team and Web Operations team to create the best customer experience and optimize site KPIs
Create, develop and maintain all daily, monthly and ad-hoc content briefs that impact the website, serving as the key document for development partners
This includes providing direction on all components of the website layout, promotional hierarchy and details, calls to action, special URLs needed, content images, etc.
Review and approve all site creative and developmental assets with internal partners
Establish efficient and collaborative working relationships with key internal partners (Creative, Brand Strategy, Marketing Ops, Email, Digital Marketing) in order to align on promotional strategy at the daily level across all channels
Work with cross-functional counterparts to align on linking and sequencing strategies
Collaborate with Ecommerce Operations team to review upcoming site cadence, product sequencing and requests for special category creation to support site communication clearly and effectively
Requirements
1-3 years working as a content specialist or strategist in the online space, preferably within the retail environment
Ability to manage multiple projects and processes in a fast-paced, deadline-driven environment
Ability to work independently and take ownership over their part in a process
Proven ability to build relationships to generate alignment and work effectively within a cross-departmental team
Experience with Project Management Tool or similar technology
Knowledge of Content Management Systems and website production processes
Highly flexible and nimble with ability to quickly alter course when necessary
Extremely detail-oriented with ability to review digital experiences proficiently
Benefits
merchandise discount at select KnitWell Group brands
Support for your individual development plus opportunities for career mobility within our family of brands
A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities
Medical, dental, vision insurance & 401(K)
Employee Assistance Program (EAP)
Time off – paid time off & holidays
On-site: This position works on-site at least 4 days per week consistent with the needs of the business at our Lane Bryant office location in Columbus, OH
#J-18808-Ljbffr
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