Digital Content Strategist - 85043

Line of Business: Corporate Communications

Duration: 6 months

Location: Downtown Toronto - Hybrid - 3-4 days

Hours of Operation: 8-4/9-5

Possibility of Overtime: Yes

Reason for hire: Backfill for leave

Responsibilities:

• Post content on internal enterprise communication channels

• Primary responsibility for blog posting using Contentful, ensuring timely and relevant updates.

• Assist with email communications as needed, formatting and distributing emails using Workshop; provide backup email distribution support as needed.

• Analyzing content data to identify trends and anticipate employee needs.

• Performing content audits to assess how well existing content is performing.

• Performing content gap analyses to determine what type of content is missing and what is needed.

• Creating, adjusting, and managing the editorial calendar.

• Developing a solid understanding of the target audience through resea...