Digital Development Specialist

Overview: We’re looking for a Digital Development Specialist to support the digital growth of a multi-location physical therapy and performance brand. This role is responsible for creating high-quality branded marketing assets while owning website performance, Local SEO execution, and digital visibility across all service pillars.

Responsibilities

• Website Management and Local SEO Execution: Manage and support WordPress and HubSpot websites including SEO, hosting, and API-related needs.
• Develop and increase SEO rankings across all service categories and pillars.
• Monitor and improve Local SEO performance for each service and location with the goal of achieving top 3 local rankings.
• Build and maintain Local SEO pillar page strategies including:
  • Meta keyword strategy and implementation
  • On-page keyword optimization including H1 structures
  • Service-specific blogs with local meta keywords and e...