Job Description

The Digital Experience Analyst – Test and Learn role's key Responsibilities include but not limited to: 


Experience Optimization & A/B Testing

  • Assist in designing and executing A/B and multivariate tests to improve user experience and conversion.

  • Monitor test performance and help interpret results to guide optimization strategies.

  • Collaborate with UX, media, and development teams to implement test learnings.

    • Cross-Tier Analytics Support

  • Help align tracking and reporting across Tier 1 and Tier 3 digital platforms.

  • Support data consistency and integration across websites, media, and lead systems.

    • Tagging & Data Quality

  • Assist with analytics tagging implementation and QA to ensure accurate data collection.

  • Monitor dashboards for anomalies and escalate issues as needed.

    • Performance Reporting

  • Build and maintain reports and dashboards using tools like Tableau or Power BI.
    • ...

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