Job Description
The Digital Innovation Manager is a hands-on role focused on driving measurable growth across app, web, and marketing experiences. The role is centered on personalization, recommendations, and marketing automation, with a strong emphasis on customer experience use cases.
The focus is on building practical solutions that improve customer relevance across apps and website, increase marketing efficiency, and deliver clear revenue impact. The role works closely with Marketing, Product, Data, and Technology teams to turn insights into execution.
Key Responsibilities:
Onsite Personalization and Recommendations
• Own and scale personalization and recommendation capabilities across Boutiqaat’s App and Website. This includes product recommendations, content personalization, dynamic offers and logics, and search relevance.
• Translate customer behavior and intent into contextual, real-time experiences.
• Continuous...
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