Digital Marketing Analyst

The Role:

As a Digital Marketing Analyst, you will strategize, execute, and optimize paid marketing campaigns to drive business growth for our clients. You will work with internal teams and clients to develop data-driven marketing strategies, manage and performance, and improve return on ad spend (ROAS).

Key Responsibilities: 

• Plan and launch ad campaigns across Meta to achieve client goals.
• Analyze performance metrics and optimize campaigns for better reach, engagement, and conversions.
• Develop ad creative ideas and strategies that align with audience behavior and business objectives.
• Write high-converting ad copies and scripts tailored for video and image-based creatives.
• Conduct in-depth competitor research to identify gaps and opportunities in positioning and messaging.
• Improve lead quality and funnel efficiency through refined targeting and chat automation.
• Track and report campaign performance, providing actionable insights for better decision-making.
• Collaborate with clients and internal teams to refine marketing strategies and maximize ROI.
• Brainstorm and implement creative marketing angles that stand out in saturated markets.

Ideal Profile:

Requirements

• 1+ years of experience in performance marketing, particularly in Meta Ads.
• Strong analytical skills and a data-driven approach to marketing.
• Demonstrated skill in writing persuasive ad copy and engaging video scripts.
• Experience in audience targeting, budget management, and campaign scaling.
• Strong creative thinking and understanding of how to craft messages that convert.
• Ability to interpret campaign data and implement necessary optimizations.
• Familiarity with competitor analysis frameworks and market positioning tactics.
• Strong communication and problem-solving skills.
• Experience working with a team to execute and refine marketing strategies.

Benefits

• Career growth & learning opportunities
• Team building & fun work culture
• Performance bonuses as per company policy

What's on Offer?

• Opportunity to make a positive impact