Digital Marketing Analyst

As a Digital Marketing Analyst, you will strategize, execute, and optimize paid marketing campaigns to drive business growth for our clients. You will work with internal teams and clients to develop data-driven marketing strategies, manage ad performance, and improve return on ad spend (ROAS). Key Responsibilities : Plan and launch ad campaigns across Meta to achieve client goals. Analyze performance metrics and optimize campaigns for better reach, engagement, and conversions. Develop ad creative ideas and strategies that align with audience behavior and business objectives. Write high-converting ad copies and scripts tailored for video and image-based creatives. Conduct in-depth competitor research to identify gaps and opportunities in positioning and messaging. Improve lead quality and funnel efficiency through refined targeting and chat automation. Track and report campaign performance, providing actionable insights for better decision-making. Collaborate with clients and in...