Digital Marketing Analytics Lead

About the Digital Marketing Analytics Lead Position

The qualified candidate will be an analytics and tag management expert tasked with becoming the trusted advisor for our clients and internal teams. The role requires a deep knowledge and understanding of all aspects of digital marketing, particularly with regard to data, web analytics, tag management, and cookie consent/consent management.

In this role, your primary work on website analytics (i.e. Google Analytics, Adobe Analytics, etc.), have the skills necessary to implement required tracking via tag management (i.e. Google Tag Manager, Tealium, ADM, etc.), and understand data collection (ie. Cookiebot, TrustArc) and consolidation practices to tell a story with data (ie. Looker Studio, PowerBI, BigQuery)

You should know how to determine if a platform is performing properly to collect user data, how to analyze the information, how to extrapolate the information, how to present the informa...