Digital Marketing Director

Role Description

This is a part-time remote role for a Digital Marketing Director. The role involves developing and executing comprehensive digital strategies, managing various e-commerce and lead generation efforts, and conducting data-driven analysis using web analytics tools to measure and optimize performance. The Digital Marketing Director will play a key role in growing brand presence, increasing engagement, and driving digital growth in alignment with organizational goals.

Qualifications

• Experience in Digital Strategy and Marketing, with an ability to plan and implement effective campaigns
• Knowledge and expertise in E-Commerce and Lead Generation to drive traffic, sales, and customer conversion
• Proficiency in Web Analytics and data-driven decision-making to track, analyze, and improve marketing performance
• Strong communication, organizational, and leadership skills
• Familiarity with digital tools and platforms, including social media and advertising channels
• Bachelor's degree in Marketing, Business Administration, or a related field is preferred