Job Description

This role is for one of the Weekday's clients
Min Experience: 2 years
Location: Bengaluru
JobType: full-time
The Digital Marketing Executive will be responsible for executing and optimizing data-driven digital marketing initiatives to drive lead generation and customer engagement for SaaS offerings. This role is ideal for a hands-on marketer with experience in paid media, email marketing, and social media management within a B2B environment.
Requirements
Key Responsibilities
- Plan, execute, and optimize paid campaigns across LinkedIn Ads and Google Ads to generate high-quality leads and product demo requests.
- Design and manage targeted email campaigns for lead nurturing, user onboarding, product updates, and event promotions.
- Manage professional social media channels, including LinkedIn and Twitter, ensuring consistent posting and meaningful audience engagement.
- Monitor performance across all digital channels using analytics tools; prepare performan...

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