Digital Marketing Executive

Job description

Plan, execute, and optimize digital marketing campaigns across channels such as

SEO, SEM (Google Ads), email marketing, and social media.

 Manage social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) –

content creation, scheduling, engagement, and analytics.

 Monitor and analyze campaign performance using tools like Google Analytics, Meta

Business Suite, and others to provide actionable insights.

 Conduct keyword research and implement SEO best practices on company websites

and content.

 Manage paid advertising campaigns including budget planning, ad creation, and A/B

testing.

 Collaborate with content and design teams to create landing pages and marketing

materials.

 Stay updated with digital marketing trends, tools, and technologies.

 Generate performance reports and suggest improvements for better ROI