Job Description
Role Mandate
Hire a digital marketing executive who understands platform algorithms, measurement constraints, and modern MarTech execution.
Own campaign operations end-to-end, iterate through structured experimentation, and coordinate across creative, product, and data stakeholders.
Core Responsibilities ----
Channel execution (algorithm-aware): plan and run campaigns across search/social/video/lifecycle; manage auction dynamics, relevance signals, and creative fatigue.
Measurement and analytics: maintain KPI trees and funnel reporting; validate tracking (UTMs, events, pixels/conversion APIs as applicable) and reconcile discrepancies.
MarTech operations: operate CRM/lifecycle automations (segmentation, triggers, personalization logic); coordinate landing page and CRO experiments.
Growth systems: run a weekly experiment cad...
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