Digital Marketing Executive

Overview

We are seeking a dynamic Digital Performance Specialist with deep expertise in LinkedIn Ads, Google Ads, and Pardot. The ideal candidate will have a strong track record in driving successful digital marketing campaigns, optimising performance, and ensuring impactful results across multiple platforms.

Responsibilities

• Develop, implement, and manage comprehensive digital advertising strategies across multiple channels with a strong focus on LinkedIn and Google.
• Optimise campaigns for maximum performance, including cost-per-lead (CPL), click-through rate (CTR), and conversion rate.
• Utilise Pardot for lead processing, nurturing, email marketing, automation and surfacing insights over the customer’s sales cycle.
• Monitor and analyse campaign performance data, creating detailed reports and actionable insights.
• Collaborate with cross-functional teams to align digital advertising efforts with overall marketing stra...