Digital Marketing Executive

About the Role We are seeking a highly skilled Performance Marketing Specialist with strong technical acumen and strategic insight in Meta and Google Ads The ideal candidate will be results-oriented adept at managing large-scale campaigns and committed to consistently delivering high ROAS while optimizing efficiency Core Responsibilities Strategic Campaign Design Execution Design launch and continuously refine high-impact campaigns across Meta Ads Facebook Instagram and Google Ads Search Display YouTube Shopping Perform detailed keyword research to align campaigns with product positioning and target audiences Oversee Google Merchant Center feed setup for e-commerce initiatives Tracking Integrations Tech Optimizations Implement and maintain tracking systems via Google Tag Manager pixels and conversion events Troubleshoot Ads API integration and data flow for accurate attribution Explore and integrate emerging ad-tech tools and automation techn...