Digital Marketing Executive

Job Responsibilities:

• Assist in the formulation of strategies to build a lasting digital connection with consumers


• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)


• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness


• Be actively involved in SEO efforts (keyword, image optimization etc.)


• Prepare online newsletters and promotional emails and organize their distribution through various channels


• Provide creative ideas for content marketing and update website


• Collaborate with designers to improve user experience


• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)


• Acquire insight in online marketing trends and keep strategies up-to-date


• Maintain partnerships with media agencies and vendors

Job Skills:

• Proven experience as Digital Marketing Executive or similar role


• Excellent understanding of digital marketing concepts and best practices


• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM


• Working knowledge of ad serving tools (e.g., DART, Atlas)


• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)


• Skills and experience in creative content writing


• Analytical mindset and critical thinking


• Excellent communication and interpersonal skills


• BSc/BA in marketing or relevant field