Digital Marketing Manager

Company: Opsivra LLP

Industry: Solar & Renewable Energy Market Australia

Role Summary Lead digital marketing strategy, online lead generation, and brand growth for Opsivra LLP's solar services in the Australian market.

Key Responsibilities

• Plan and execute digital marketing strategies for residential, commercial, and industrial solar segments.

• Manage and optimize Google Ads, Meta Ads, SEO, and lead-generation funnels.

• Oversee website content, landing pages, and conversion optimization.

• Track and analyse key metrics including CPL, conversion rates, traffic, and ROI.

• Align digital campaigns with sales objectives and revenue targets.

• Manage digital marketing team members and external agencies. Market & competitor analysis

• Monitor Australian solar market trends, competitor positioning, and offers.

• Track policy and incentive updates relevant to solar adoption.

• Share insights wi...