Digital Marketing Manager

§ Developmentof a Marketing Plan aimed at stimulating business from the domestic leisure
market specifically.

§ Responsible
for campaign and project management of all media placements.

§ Source
opportunities for inclusion of the hotel on major clients’ intranet sites to
stimulate leisure business.

§ Management
and evolutionary development of the hotel brochures, printed material,
advertisements, documents and promotional material.

§ Increasing
brand awareness within all market segments.

§ Management
of online marketing activities and research of all new accommodation websites
for the hotels inclusion; ensuring competitiveness in both availability and
price.

§ Source
marketing opportunities with the various travel websites.

§ Make
recommendations to revenue management on competitive pricing on an as needed
basis.

§ Development
of our past guest database to be utilised in targeted email/mailing programs.

§ Continual
exploration and implementation of leisure marketing opportunities which will
drive business into the hotel, with particular emphasis on third party
promotions.

§ Preparation
of weekly report.

§ Undertake
site inspections and/or entertainment of clients, as appropriate.

§ Participate
in weekly sales meeting and other unscheduled meetings, as required.

§ Actively
participate in the compilation of the annual business plan for Sales and
Marketing and any other reports requested.

§ Represent
the hotel/brand at relevant industry events.