Digital Marketing Manager

Location : Coimbatore

Role : Digital Marketing Manager

Preferred : Immediate Joining

Job Type: Full-time

Job Overview

We are looking for an experienced and result-driven Digital Marketing Operations Head to lead and manage our end-to-end digital marketing operations. The ideal candidate should have strong hands-on experience in SEO, paid advertising, WordPress, graphic design coordination, and overall digital strategy execution. This role requires both strategic leadership and practical execution ability.

Key Responsibilities

• Lead and oversee all digital marketing operations including SEO, Paid Ads, Content, Social Media, and Website management
• Plan, execute, and optimize SEO strategies  (On-page, Off-page, Technical SEO) to drive organic growth
• Manage and optimize paid advertising campaigns  (Google Ads, Meta Ads, LinkedIn Ads, etc.) with clear ROI tracking
• Oversee WordPress websites  – performance, SEO structure, landing pages, updates, and security
• Coordinate with graphic designers and content teams  to ensure brand consistency and campaign alignment
• Review creatives, ad copies, landing pages, and website UX for conversion optimization
• Analyze performance metrics using tools like Google Analytics, Search Console, SEMrush, Ahrefs , etc.
• Set KPIs, dashboards, and reporting systems for campaigns and team performance
• Lead, mentor, and manage the digital marketing team and external vendors/agencies
• Work closely with sales, business development, and leadership teams to support growth goals
• Stay updated with the latest digital marketing trends, tools, and algorithm updates

Required Skills & Expertise

• Strong hands-on experience  in:
• SEO (Technical, On-page, Off-page)
• Paid Ads (Google, Meta, LinkedIn)
• WordPress (themes, plugins, basic troubleshooting)
• Graphic design understanding (Adobe, Canva, creative review)
• Deep understanding of conversion rate optimization (CRO)  and funnels
• Excellent analytical and decision making skills
• Strong leadership and team management abilities
• Experience handling multiple clients or brands
• Ability to align marketing operations with business growth objectives

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• Experience in agency or fast-growing startup environment
• Knowledge of automation tools, CRM integrations, and AI-based marketing tools is a plus