Digital Marketing Manager

TripShepherd is seeking a dynamic and experienced Digital Marketing Manager to join our team. As the Digital Marketing Manager, you will be responsible for developing and executing digital marketing strategies to drive customer acquisition, engagement, and retention. Your primary focus will be on running and overseeing all digital ad campaigns, managing social media channels, and optimizing our online presence across various platforms.
**Key Responsibilities**:
- Develop and implement comprehensive digital marketing strategies to achieve business objectives and growth targets.
- Plan, execute, and optimize digital ad campaigns across platforms such as Google Ads, Facebook/Instagram Ads, and TikTok Ads to drive traffic, leads, and conversions.
- Create and manage engaging content for social media channels including TikTok, Instagram, Facebook, and Twitter to build brand awareness and audience engagement.
- Monitor and analyze campaign performance metrics, KPIs, and ROI to...