Job Description
DIGITAL MARKETING MANAGER (MAKATI CAMPUS) for Cintana-Arizona State University Programs
Overview of Responsibilities
We are seeking a results-driven Digital Marketing Manager with a strong focus on performance marketing to lead our paid acquisition efforts across digital channels. This role is ideal for someone who thrives on data, optimization, and ROI-driven strategies to scale customer acquisition and retention in the Philippine market.
SCOPE / DIMENSIONS OF ROLE
Own the leads deliverables from paid and organic channels
Plan, execute, and optimize paid digital campaigns across Google Ads, Meta, TikTok, and programmatic platforms
Manage SEO/SEM, display advertising, retargeting, and affiliate marketing strategies
Analyse campaign performance using tools like Google Analytics, GA4, Looker Studio, and Meta Business Suite. Being Google-certified is a plu...
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